Relevant long-tail keywords with minimal competition can help improve your search result ranking, find the proper audience, and achieve more of your goals online.
Keyword research is one of three important SEO factors along with link building and content marketing.
The difference between a website that gets tons of organic searches and one that gets none at all, is the keywords you choose to use. Using effective keyword research tools, you can determine a popular, profitable niche with low competition, find related markets, and rank well in search engines for those specific topics.
This is going to help you drive traffic to your site and promote your offer by enhancing your marketing effectiveness.
What Is A Keyword?
A keyword is a specific word that someone types into a search engine to find a topic that they’re looking for.
For example, SEO would be considered a single keyword phrase, and a search engine such as Google would give a large and broad number of results on anything related to SEO that it felt was relevant to the search term.
Before you go choosing any random keyword you need to ask yourself three important questions:
- Are my keywords targeting what people are searching for?
- When they find my website are they going to find answers to their questions?
- Will this traffic help me reach my goals? Monetary? Email signups? Or whatever you’re looking for.
Understanding Keyword Difficulty
Once you’ve narrowed down a couple of great keywords, you need to understand ‘keyword difficulty.’
Which is… How difficult it’s going to be to rank well in search engines for that keyword.
You need to ask yourself another three questions:
- How many people are searching for this keyword?
- What’s your level of competition looking like?
- How many sites are targeting the same keywords as you?
One of the best ways to bypass keyword difficulty is by using long-tail keywords. A long-tail keyword would be something like “SEO tips for blogs” instead of just “SEO.”
Now, this is a more specific search term, so it’s going to bring back a lower number of monthly searches.
But the search results it does bring in would most likely be closer to what the searcher is actually looking for.
This is great because it allows you to eliminate any traffic that wasn’t qualified or interested in your specific topic, while also minimizing your competition since long-tail keywords are less frequently used on other websites.
As your keywords get longer and more specific, fewer people will search for them, but your ability to rank well skyrockets! Because larger brands with more authority aren’t optimized for those long-tail keywords.
Going back to the SEO example… If a searcher just types in “SEO” that could mean anything from “SEO systems” to “SEO tools” to “SEO for small business, corporations, LLC’s, websites, and so on.”
Long-tail keywords help show relevant terms to the searcher. The more specific you are the better your chances of ranking well for those specific long-tail keywords.
Now, your job isn’t finished once you find a great keyword. You still need to optimize your on-page and off-page SEO to make sure that you can rank higher in search engines.
In order to know your competition, market, and possibly, the monetary value of your keywords, you need to have the right tools that will analyze your keywords and content and give you the answers you need.
You still need to do your research, but having the tools to simplify your process and give the answers you couldn’t find on your own – will go a long way in improving your ranking, traffic, and conversion goals.
If you’re looking for more information on choosing the right keywords, definitely take to Google and see if you can find the answers you’re looking for.