Chief Online
HOT
No Result
View All Result
Chief Online
No Result
View All Result
Follow On Twitter Banner Follow On Twitter Banner Follow On Twitter Banner
Home Business

What’s The Difference Between Digital Marketing And Content Marketing?

CHIEF Original by CHIEF Original
May 20, 2020
in Business
3.8k 77
0
What’s The Difference Between Digital Marketing And Content Marketing?
3.9k
SHARES
5k
VIEWS
Share on FacebookShare on Twitter

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience, while digital marketing is the marketing of products/services using display advertising and other digital mediums.

Content marketing and digital marketing are related, yet distinct.

Let dive in…

Digital marketing encompasses all of the channels that a company uses to market themselves online, such as:

  • SEO
  • PPC (AdWords/Bing)
  • PR (not always digital)
  • Social Media
  • Paid Social Media (FB/Instagram/Pinterest/etc)
  • Referral/Affiliate
  • ETC.

Content marketing is a way to make all of the above more effective. There are two sides to content marketing:

  1. The content side – strategizing about the content to produce, producing it in the right format; and
  2. The marketing side – getting eyeballs on that content through the distribution channels mentioned above (see digital marketing).

Content can also be looked at as a channel, but I prefer not to look at it that way even though businesses with a dedicated marketing team will often have a dedicated content manager/marketer/strategist on board.

Content marketing isn’t its own channel simply because of the two sides of it I mention above, specifically that there is the production side and then there is the promotion side.

I believe that content marketing necessarily has to work with the distribution channel owners to get their message out to the world, thus they have to partner and as Aaron Orendorff says, treat content “as a team sport”.

Content can sometimes roll up under digital marketing, but we also shouldn’t forget that content marketing can happen offline in the real world. You might not think of advertising as content marketing, but it can.

Are the New York City billboards advertisements or content marketing? Possibly both. Are they offline or digital marketing? It could be both, depending on how you are measuring the impact. At the end of the day, it doesn’t really matter if it’s offline or online as long as it is effective.

Tags: advertismentsbrand buildingcontent marketingdigital marketingonline incomepaid trafficSEO
Follow On Twitter Banner Follow On Twitter Banner Follow On Twitter Banner
CHIEF Original

CHIEF Original

High-Quality Content Created For You!

Trending.

What Happens If You Eat Silica Gel? Is It Dangerous?
Health

What Happens If You Eat Silica Gel? Is It Dangerous?

7 months ago
fall guys on playstation and pc
Gaming

How To Get ‘Fall Guys’ For Free On PlayStation & Play On PC?

6 months ago
Is Peanut Butter Hard To Digest? All About Your Favorite Nut Butter
Food

Is Peanut Butter Hard To Digest? All About Your Favorite Nut Butter

1 year ago
35 Awesome Superhero Workouts You Can Do At Home
Fitness

35 Awesome Superhero Workouts You Can Do At Home

3 years ago
21 Magnificent Madeleine Recipes: Shell-Shaped Snacks
Food

21 Magnificent Madeleine Recipes: Shell-Shaped Snacks

3 years ago

Subscribe For Updates

Join 520 other subscribers

  • Privacy Policy
  • Terms Of Service
  • Contact Us
Twitter: twitter.com/realchasecurtis Youtube: youtube.com/chasecurtis

© 2020 Chief Online LLC

No Result
View All Result
  • Home
  • Buzz
  • Gaming
  • Tech
  • Celebs
  • Fitness
  • Home
  • Travel
  • More
    • About Us
    • Contact Us
  • Write For Us
    • Write For Us | Food, Nutrition, & Recipes
    • Write For Us | Fitness, Workouts, & Trainers
    • Write For Us | Business & Finance
    • Write For Us | Life, Home, & DIY
    • Write For Us | Adventure & Travel
    • Write For Us | Style & Fashion

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In