There are many ways in which you can promote and generate traffic to your blog, but it all comes down to organic vs. paid methods.
- Organic (SEO (Search Engine Optimization), Content Marketing, & Social Media)
- Paid (PPC, Google Ads, Pinterest Ads).
One thing either method requires: High-Quality Content
No matter what you choose to do, whether it be social media marketing combined with SEO and Google Ads, you NEED to have high-quality content and highly shareable content.
High-quality content is satisfying and fulfills all of your customer’s questions and concerns around a specific subject/topic.
Finding the right customer questions to answer requires a decent understanding of keywords and keyword research (see SEO).
What Is Search Engine Optimization?
For those that don’t know…
Search Engine Optimization is the process of optimizing a website to get a better result (ideally a page 1 position) in Google, Bing, and Yahoo searches.
SEO consists of two main criteria:
- On-Page Optimization
- Off-Page Optimization
Beneath these two criteria, there are entire subsets of sub-criteria, and it can take a long time to learn. However, most people will tell you that PPC marketing is best for the short-term, and organic SEO for the long-term.
Although this is true, SEO is more short-term than you might think.
If you’re looking at running Google Ads, your ads rank position (highlighted in green) depends on the following:
Ad Rank (position) = Quality Score (see explanation below) x CPC bid amount ($$$)
Quality Score is composed of SEO, which consists of user experience and ad relevancy. Server speed, graphics, videos, meta-tags, text optimization, internal linking, URL structure, and much more play a role in your overall quality score.
Therefore, SEO is extremely important in helping you better target keywords that your customers are searching for. An unoptimized website has little hope of performing well organically or with paid ads.
After all, there’s no point in targeting a keyword that is too difficult to rank for or costs $100+ per click as a noobie in the field!
Ultimately, SEO (website/landing page optimization) will in turn, help your PPC campaigns and your organic (free) listing (highlighted in blue).
Reading up on everything SEO is important from the get-go.
How Can Improve SEO On My Blog Today?
Learning the ins-and-outs of SEO is possible, but it will require several months of learning and practice, which is not ideal for a blogger who wants to get their webpages to rank in the next few months (often 3-6 after publishing)
You can outsource the task to an experienced, affordable SEO agency while you learn the process or leverage social platforms & social sharing to rank faster and more effectively.
Downloading A Few Good Plugins
1. Yoast SEO
Yoast is easy to use and intuitive, making it possible for anyone to work with.
The only major downside is that sometimes the plugin does not analyze the entire page – if, for example, part of the content for a particular page sits elsewhere within the CMS. This can cause clients to have a temporary meltdown when they see a sea of red alerts when they view their SEO checklist.
Yoast is my personal favorite for an all-around SEO plugin.
Setting up redirects for broken links or deleted pages is key in maintaining solid user experience. Using redirection with broken link checker ensures that everything is working properly.
Redirection is a useful plugin that allows you to handle all kinds of redirects from one easily accessible place. Quickly create new redirects, manage your current redirects and tidy up any loose ends. It’s an especially helpful plugin if you choose to change your WordPress Permalinks later in your blogging journey.
3. W3 Total Cache
W3 Total Cache reduces load time, increases download speed, and can improve conversion rates as a result. New users can use W3 Total Cache to help to improve the overall performance and speed of your site – one thing Google finds extremely important.
It has the stamp of approval from numerous high profile websites and industry leaders making it a no-brainer.
WP-Optimize cleans up your WordPress database, making space and improving its overall efficiency. A more efficient database means a better performing and faster site.
5. Broken Link Checker
It’s all in the name – the Broken Link Checker identifies any broken links on your website.
Broken links can undermine your overall link, ruin your internal linking structure, and provide a frustrating user experience because of 404 pages instead of the answers readers are searching for. This plugin allows you to uncover any broken links and take the necessary steps to fix them (see #2).
6. Smush Image
Large, high-quality images can slow down your webpages load time – a lot. Plus, the vast majority of high-paying advertisers don’t allow “lazy load” on your pages meaning the reader may bounce before your full page appears.
Using Smush Image, you can resize, optimize, and compress all of your images. It can also optimize images outside of your media library and quickly locate images that are slowing your site.
7. AMP for WP
With the news of Google’s mobile-first index and the knowledge that over half of website traffic is via mobile. The AMP project is an open-source initiative that provides an easy way to generate web pages which will load quickly and smoothly on mobile.
You need to implement Accelerated Mobile Pages (AMP for short) if you haven’t already. Most WordPress websites will automatically have AMP pages enabled, but if you can’t find it enabled, download the plugin: AMP for WP
This is by no means a comprehensive list of plugins to improve SEO, but they are great recommendations to get you started. It’s important to remember not to go overboard with plugins, and avoid cutting corners by choosing to use a plugin over achieving better results manually.
Installing and activating a selection of carefully chosen plugins can make the SEO process more accessible, fast, and effective.
Leveraging Pinterest For Google Rank Boosts
Technically, pins are not considered do-follow links. However, interesting content leads to more repins (shares), which leads to traffic increases.
And guess what high volume traffic does to your search rank? It gives you a huge boost.
This seems like a pretty easy end result to achieve, right? Well, yes and no. There are millions of pinners out there, so standing out for the maximum amount of possible click-throughs is key.
Optimize Your Pinterest Profile:
- Share content that your followers or other pinners will find helpful.
- Create visually attractive board images that represent your brand.
- Target the right keywords on Pinterest.
- Be active every single day for the best results short- and long-term.