By default, all links are do-follow links unless they are modified to be no-follow links manually or are automatically changed by a website setting.
What Is A Do-Follow Link?
Search engine crawlers follow do-follow links. In other words, they continue to crawl other pages they discover through standard links.
Do-follow links pass along what the SEO community commonly calls “link juice.” Links are a vote for quality, and search engines can determine how highly websites should rank in the search results by observing which webpages are often linked to.
Links are just one of many ranking factors, but this shouldn’t discredit their importance.
No-follow, on the other hand, are links that have a bit of code that asks search engines to not crawl them or count them as votes of quality. Sometimes you may not be able to vouch for all links on your website, especially if they are user-submitted or links to advertisements.
In bold is what a no-follow implementation looks like in HTML:
<a rel="nofollow" href="http://raventools.com">great seo tools</a>
A do-follow value is simply a descriptor since a do-follow value for the rel attribute doesn’t exist in HTML. Do-follow links are technically any links that don’t have a rel attribute with a no-follow value.
Here is an example of what a do-follow link looks like in HTML:
<a href="http://raventools.com">great seo tools</a>
You don’t have to do anything when creating a new link to make it a do-follow link unless a website setting is changing the code you add.
How Do Do-Follow Links Help?
As previously stated, do-follow links help pass along link juice to improve the page ranking of certain webpages.
Google takes notes of all do-follow links and figures how many users are linking to your page to calculate how good the content on-page is. It’s important that you don’t request do-follows from just anywhere, but strive to receive follow links through reputable websites.
A post from major websites like Forbes, Medium, or Buzzfeed can launch your pages way ahead of the competition.
Google doesn’t use no-follow links for ranking or indexing, however, they’re considered “hints” for ranking – A no-follow can help but nowhere near as much as a do-follow.