Improve Your Content’s Readability
Content marketers are trying to optimize every blog post with by increasing keyword density, adding in meta tags, inputting image alt tags, and hundreds of other on-page SEO changes.
In doing this, they often overlook the readability of their content. However, bloggers aren’t completely to blame as Google’s search ranking algorithm doesn’t state the importance of user experience.
There are plenty of reasons why you should make your content more readable from reader happiness to indirect search ranking help, so how do you do it?
Use short, simple words.
Use short, sweet sentences.
Avoid Popups – Don’t Disrupt the UX
What is UX?
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
Every website you go to these days has a pop-up. Even mine is guilty of it. However, if you’re trying to get people to stay on your web-pages longer, you should consider ditching it altogether or learn how to use them properly.
Let me use a metaphor…
Your website is a local bar and your pop-up is the bartender. Someone attending your bar is most likely going to get a drink, but you don’t greet them as soon as they walk in the door with “WOULD YOU LIKE A BEER?”
You let them walk around, get comfortable, and find the restrooms first. A good pop-up is similar to a good bartender. They know when to ask for more and when to leave people alone.
Using pop-ups isn’t a complete no-no. Do some googling to find out how to set a time release (16-20 seconds), on-exit, or on page-scroll pop-up.
Create a Compelling Call-to-Action
Let’s speak hypothetically for a moment.
You own a website that is trying to change the world by bringing access to fresh water to those without it. The online noob would think a “Buy Now” or “Shop” button is perfect. Plus, they won’t have descriptions on what each product actually provides.
If this were you, you could turn every button into an emotional trigger and each product could come with an exact explanation of what it provides.
Remember, most people don’t want to throw their money at nothing. Connect the customer/donator to a person, a purpose, or another type of information about how they helped.
- “Change A Life”
- “Give The Gift Of Fresh Water”
- “Help Children In *insert country*”
There are many more ways you can decrease the bounce rate of new viewers, but these three should be enough to see drastic changes in your numbers. This process takes time, knowledge, and a little bit of research, so don’t be afraid to spend a few days or a week to watch/learn from the best.
To learn more about online business, be sure to follow me on Twitter at @realchasecurtis!