Content makes the (marketing) world go round.
No matter the industry or niche, writing actionable blog posts, newsletters, emails, landing pages, and other materials is the best way to connect with potential clients and buyers.
This is why “cracking the code” and learning how to produce great content without breaking a sweat is a vital thing to do for every content writer out there.
1. Define Your Target Audience & Write Only For Them
Writing for a general population has its merits, but in this day and age, specializing in a niche of your choice has a lot more chance of success.
It is completely possible to write for a specific audience while also dominating the search results in your niche. You’ll see your success increase exponentially as you win over the hearts of your readers and the mind of the search algorithms.
Write what you know best, so the readers can recognize your know-how and appreciate it.
Before writing a single sentence, though, make sure to create a target persona you’re addressing. If each of your content pieces “hits” different audiences, your efforts will be in vain—no matter how good your writing skills are.
2. Answer Questions, Solve Problems, & Tackle Pain Points
Unlike creative writing, content writing exists to strengthen connections, provide useful information, and, ultimately, bring readers into a state of mind where a business can convert them.
This is why a superb article on a topic nobody cares about is a lost cause compared to a decently written text that hits right in the center.
If you don’t write about the things your audience cares about, you’ll always miss the mark.
3. Find Unique Angles In Each Topic
We live in a time when millions of blog posts are written and published each day.
There’s almost no sphere of interest that’s not overly saturated, so finding the right topics can often feel like a losing battle.
Luckily, this feeling is far from accurate.
Essaywritingland writers emphasize that being the first one to say something isn’t the goal to aim for. The goal is to speak in your own voice, using your personal experiences, giving every subject a twist—a unique angle only you can find.
4. Do Your Research & Cite Proper Sources
Writing from your experience is a great thing, but not enough to attract and keep the attention of casual online readers.
People look for trustworthy authors able to show their messages and lessons go hand-in-hand with the opinions of proven experts in the field.
Conduct thorough research before starting to write any piece of content and the effort will prove worth the hassle, every time.
By citing the sources you’ve considered in your written piece, you’ll show the readers you respect and value the intellectual property of other authors. Plus, you’ll give your readers other perspectives and source materials to check out.
5. Titles & Images Are Everything
If presented with a choice, would you rather click on an article named:
- How To Write Headlines?
- Top Writing Tips For Catchy Headlines, or
- Write An Impressive Headline That Converts Anyone In Under A Minute?
A powerful headline is no longer just a good thing to have in your blog posts, landing pages, or promotional emails.
If you want your content to be even considered, it’s an absolute necessity. And content without a relevant image is destined to fail too.
Don’t spend so much time crafting a beautiful headline that you don’t find a good featured image to match. Your headlines and your article image should be complementary.
6. Stay Consistent: Your Writing Skills & Success Depend On It
You can: Write on the topics your audience burns for, back your statements up with science, create a headline that invites clicks, and still fail in your attempt at becoming a great content writer.
Why? How? By being inconsistent with your content creation. A good creator improves because their content-building becomes habit rather than impulse.
Publishing a piece once in a blue moon is no longer a viable option. Consistency shows your effort and dedication, which are irreplaceable traits in marketing these days.
Pro Tip: Algorithms favor the consistent as well.
A great content marketer isn’t just a solid writer and communicator. A great content marketer is, above all, always present.
The Nine Ingredients That Make Great Content (neilpatel.com)