Ever since the early 2000s, video has become an inseparable part of our daily life, but just how effective is it at getting your point across? Continue reading to learn more…
Videos are used everywhere and for various reasons. Video marketing is a strategy, used in business, which helps to introduce and promote products, brands, and services of a company.
It has been proven time and time again that using videos for business has many benefits, and can help increase the popularity of companies and their products – thus increasing the sales.
Videos Increase Visibility
A video can dramatically increase your website’s visibility on major search engines such as Google, Bing, and Yahoo.
Embedding a video in your blog post is going to give you an SEO boost, or you can link back to your website from one of your popular YouTube videos to increase your website traffic. You’ll notice that when you search for stuff on Google, oftentimes, videos will come up first.
If you’re able to create a video about a specific keyword, you’re going to be on the top of the page.
Faster Processing & Emotional Connection
Videos are also more persuasive because the human brain can process visuals far faster than when reading text.
Videos are able to create emotional input and immediate need to get the customer to make a decision.
No technology is better at conveying emotion than video.
Videos Build Trust & Credibility
Videos build more trust and credibility for your brand or company by showing you’re willing to do more than throw a couple of blog posts together and call it a day.
Most people on the market don’t even have a content backbone, so yes, even creating a couple blog posts can help you.
Make sure you put the time effort and maybe a little money into your video to help turn a viewer into a customer. Remember, people interact differently with your brand when it has a face connected to it.
Videos Resonate With Viewers
Seventy-nine percent of people who use the internet frequently, or browse through social media, watch various videos. Making it an extremely powerful medium.
If your videos are well packaged, and used effectively it can work wonders for your company. Your target audience will remember what they saw and heard unlike other marketing methods.
Of course, you could compose a tweet that’s going to get tons of engagement and hit everyone’s timeline, but eventually, it’ll fade into the back and get swallowed up by all the noise.
Videos are the best way to present your products services and explain how they work. It’s especially beneficial for offers that are complex, need a manual to operate, or people just haven’t seen it before.
There are many benefits of online video marketing, so it can be said that video marketing is undoubtedly an effective marketing tool when done right. It’s all up to how you use it.