How much content have you created in the last week? How about the last month? Are you happy with the amount? Most marketers will say no and in fact, 44% of marketers say that publishing content consistently is their biggest challenge.
I was on the same page as most marketers when I first started my blog, and creating original high-quality content on a regular basis was hard. Then, the traffic, subscribers, and eventually sales started rolling in which lit a fire under me to produce more.
In this article, I will share some of my pro tips to creating content at lightning-fast speeds…
1. Hire Out
I don’t hire out very often but hiring a freelancer to create 10+ articles with a 300 word-minimum can go a long way. However, finding the right freelancer can be tough, especially when you’re on a tight budget.
I normally browse freelance websites like Fiverr and Upwork for an extended period of time checking out many offers.
What are their reviews like? Is their service description in broken English? How are their prices?
If the freelancer is able to hit all my standards, I’m normally not too heartbroken about spending $20-$100 on some high-quality posts. Each article I publish is estimated to make $150 in its’ lifetime if all my bases are covered – SEO, promotion, & social sharing.
Of course, they don’t arrive in my inbox perfect, but I don’t mind spending some time editing the pieces.
If you aren’t ready to hire someone else just yet, you can pick up an affordable monthly subscription with Essay Bot. I don’t use this platform all the time, but it definitely helps me fill in any blanks.
- EssayBot searches information from millions of credible websites and brings you the most relevant information according to your search topic.
- Type in a phrase and EssayBot’s automated writing suggestion tool will help you finish the sentence in several different ways.
- EssayBot’s plagiarism checker will paraphrase your content to ensure uniqueness.
- EssayBot’s grammar checker will catch all the grammatical mistakes and correct them accordingly.
2. Accept Guest Posts
There is a huge advantage in accepting guest posts, and I advise everyone with a blog to create a “Write For Us” page as soon as you can. Some people are die-hard in their commitment to only publishing pieces they write, but they’re only limiting themselves.
The incoming guest posts are again, not perfect, but with a little TLC, they’re ready to be blasted out to my subscribers in about 15 minutes.
My “Write For Us” page has been around for around 2 years now, so it’s ranked on the second page of Google for “Health” searches – which gives me a huge upper-hand on my competition.
People will write you long, high-quality content…
All for the price of a single backlink (& some will even pay you to submit their article).
3. Live In A Cave
No, don’t actually move into a cave… I doubt there’s good wifi.
There are all sorts of distractions you will encounter when you write:
- Notifications go off constantly.
- Apple Watch is telling you to stand up (please stop…).
- Everyone decides NOW they want to talk.
It seems like you just can’t get a second to do your work, which is why I recommend you ditch every possible distraction and make your office as cave-like as possible. Limit distractions, remove things you might fidget with, and get to work.
Every second you switch off the creative juices can lead to another minute you waste thinking about random nothingness.
4. Write First, Edit Later
Speaking of random thoughts, research has shown that constantly shifting focus can decrease productivity by up to 40%. This is the main reason you shouldn’t edit while you write.
It honestly takes way too much time. And the more time you waste, the harder it is to switch back into writing mode. Remember, the first draft of anything is garbage.
Write anything that comes to mind. You can even fill up the page with random stats and blurbs that would make your old English teacher frown. Finally, when everything has been put down on “paper” edit and refine your content into gold!
To be completely honest, I normally just publish my first draft straight out of the gate and allow my fans to tell me where I slipped up. They love to point out how dumb I sound or what words I misspelled. It’s something you won’t ever find me mad about.
5. Keep A List
Every content marketer needs a list of topics they’d like to write about, what other people would like to learn about, and how to tackle frequently asked questions with content.
There is no bigger time-sink than answering the same question over and over and over again in private messages.
I would advise both new and old bloggers to either create one ginormous FAQ page (like the big brands do) or continue to publish answers to individual questions as they go. It’s really up to you on how much you want to create.
After you address FAQ, you can move on to the content other people want to learn more about or topics you want to write on. I am able to create topics I’m personally interested in much faster than other people’s interests which makes it my go-to. This article is what I wanted to write so here I am… just doing it.
With each published piece of content, you should be able to find new topics to dig into further – especially if you write numbered lists like this.
For example, I could write about my criteria for hiring a freelancer (1), how I set up my guest posts (2), what I did to make my workspace “cavelike” (3), or what topics are on my list (5).
This list is somewhat of a “to-do” list, but not everything is completely necessary because your interest, as well as the interest of your audience, will shift over time.
6. Forget About Hype & Anticipation
A normal person will tell you, “write one blog post per week and give away hints and teasers about it throughout the week. When you finally drop it, everyone will be wanting to see what’s inside.”
Yeah, no. This doesn’t work for me. You see, I couldn’t care less about building hype around my products because either my audience wants it or they don’t.
They want it? Fantastic, now I know what to topic to build more content around.
They don’t want it? Fantastic, now I know more about my current audience.
Regardless of whether they want it or don’t want it, content marketing requires a long-term frame of mind for true success. The 100-1,000 possible viewers within 24 hours of publishing aren’t what I was creating for. I create for the 1,000+ readers sent to my website via search engines and referral networks.
How can someone else thank you or link back to your work if it doesn’t exist? Oh wait, they can’t.
7. Repurpose This, That, & That Too
“How do you create so much content? How do you do it so efficiently?”
The real secret? I repurpose existing content like a boss.
Trust me, it’s a lot easier when you’ve already written 20,000+ tweets and 700,000+ words compiled into blog posts. Twitter threads are easily turned into blog posts, blog posts are turned into lead magnets, lead magnets are turned into emails, emails are turned into YouTube videos, YouTube videos are turned into podcasts, the repurposing goes on in a vicious, endless cycle.
There’s tons of information that is already on the web about pretty much every subject known to man, so the repurposing doesn’t just stop with my own content:
- I dive into Quora to find relevant answers with new hot takes.
- I scan old blog posts from the start of the internet to today.
- I read through every book I can find that is relevant to my brand’s teachings.
- I run through (almost) every guru’s old tweets on Twitter.
- I visit the websites of the most loved and hated individuals.
Every page, post, and point can be learned from and put into your own words for your audience to consume.
“Original content” doesn’t mean you have to compose a fiction novel from the back of your mind. Leverage what others have learned, found, and studied to put together a comprehensive article/video/podcast that can’t be ignored.
Following the advice above should help to improve your focus and start heading down the right path to become a content-creating machine. It doesn’t happen overnight and requires a lot of practice, but it is possible.
One thing I’d recommend to every reader is to take a typing class to improve the speed and accuracy of putting your thoughts onto the page. Especially if you can’t type faster than 60 words per minute or are still tapping the keyboard with two fingers. Nothing will help more than learning the proper placement of your hands and how to navigate the keys like a pro.