A lot of people think a website is unnecessary today due to social media. What is there to gain from starting your own website? How can it help? Do you even need one? Keep reading…
Why Do You Need A Website?
People incorrectly assume they can market and grow their business online using only social media channels. Social media channels are great for building awareness for your company, products and services but they are only one piece of the entire vehicle.
Awareness is merely the first stage of your marketing efforts and must be supplemented with lead capture, nurturing and calls to action to turn that attention from social into customers.
Think of the various social media channels as the wheels of your vehicle. They are important pieces of the vehicle but useless on their own.
Your website is your vehicle.
Controlling Your Future & Your Content
Every marketing channel and strategy should tie back to your website for one reason: You own your website and can control the path your visitors take.
You can collect leads by setting up email marketing opt-ins on your website. You can educate your audience with epic blog posts, embedded videos, checklist, and podcast episodes for learning on-the-go. You can pull free traffic off the internet with some SEO knowledge and optimizing pages with free plugins.
A website is your virtual office that always has the open sign up and the lights on. Everything the searcher is looking for can be found on legal pages, articles, and company pages (about us/contact us).
It’s your promotion tool, branding field, and marketing platform.
We live in a type-and-click world, and if it isn’t clickable, it will probably be ignored or passed over. In short, yes, you definitely still need a website today.
Creating a website for your brand, business, or career will help you showcase your most important work and impact the amount of people you can reach.
I would argue a website is more important than ever due to all of the available marketing channels and strategies available to you and your business today.