77 Lead Magnet & Tripwire Ideas For Your Sales Funnel

In this article, you will be given 77 lead magnet & tripwire ideas to start moving people from strangers to subscribers. A sales funnel is the key to continued success.

Useful Lead Magnets

The following lead magnets can help your users save time, energy, and money. This type of lead magnet is the most irresistible of all because it answers one, specific solution with an actionable step that’s easy to digest. This PDF file is a perfect example.

  • Checklist
  • Cheat Sheet
  • Templates
  • Swipe Files
  • Examples
  • Script
  • Toolkit
  • Web App
  • Resource List
  • Calendar
  • Plan/Planner
  • Worksheet/Workbook
  • Printable
  • Inspiration File
  • Prompts
  • Calculator
  • Generator
  • Spreadsheet
  • Recipes
  • Graphics
  • Icons
  • Fonts

Entertainment Lead Magnets

Lead magnets don’t always need to solve a problem or educate the user – you can also use them to introduce people to your entertainment content to help take their mind off things.

  • Quiz
  • Survey
  • Giveaway
  • Manifesto
  • Comic Strip
  • Quotes
  • Desktop Wallpaper
  • Mobile App/Game
  • Song/MP3

Community-Building Lead Magnets

     Community building leads magnets create dialog amongst producers and consumers. Other users are able to interact with each other to ask questions, get answers, promote new ideas, and more!

  • Challenge
  • Membership Site
  • Facebook Group
  • Slack Group
  • Discord Group
  • Telegram Chat

Bottom Funnel Lead Magnets

Occasionally, you will have a prospect that is debating a purchase but hasn’t provided you with their email yet. Hot prospects without a point of contact. Allowing them to view/use your content can get them to enter your domain.

  • Free Trial
  • Coupons
  • Case Studies
  • Waiting List
  • Early Bird Discount
  • Free Shipping
  • Free Consultation
  • Free Price Quote
  • Catalog

Educational Lead Magnets

     Educational lead magnets can teach new users about a specific topic that is extremely relevant to what you offer. Educational lead magnets increase your authority in your industry.

  • Tutorial
  • eBook
  • Guide
  • Gated Content
  • Infographic
  • Report
  • Educational Video
  • Educational Audio
  • Webinar
  • Free Book + Shipping
  • Event Ticket
  • Email Drip Course
  • Sample Chapter
  • Sample Video/Clip
  • Sample Audio
  • Free Coaching/Chat Session
  • Transcript
  • PDF Download
  • Audio Download
  • Summary Download
  • State Of The Industry
  • Predictions
  • Mind Map
  • SlideShare
  • Roundup
  • Newsletter
  • Vault/Library
  • Audiobook
  • Recording/Replay
  • Quora Answers Booklet


One of the hardest parts about creating a lead magnet is deciding where to start and what would work best for you. Truly, it all depends on what industry you’re looking to take over. Design a new one, promote it to your fans, and see what sticks!


You can download the Lead Magnet/Tripwire Checklist for free to access it wherever you go! Tip me a cup of coffee if you’re feeling generous.

Written by Chief Health

The Best Lifestyle Blog On The Internet... A Brand To Live By, For Fitness, Nutrition, Health, Happiness, Weight Loss Tips and More!

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