If you want to produce algorithm-friendly YouTube content, and you’re wondering how to attract viewers and keep them watching… This article is for you!
1. Post On YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once (per week), are performing much better and getting more recommended views on their platform.
If possible, post a video two or three times per week, especially if you’re just starting out and trying to build an audience.
Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm. Creating a ton of content in the beginning, on a similar topic, will help your channel perform well in the algorithm – and also create a library of content that will usher viewers from one video to another. Boosting your watch time and giving them a reason to subscribe.
2. Developing A Video Creation Workflow
You could be making some of the best videos on the entire platform, but if each video takes weeks months (or even years) your YouTube channel isn’t going to grow.
Regular video uploads at familiar times are what bring back loyal people for more. Whatever kind of videos you make, choose content that you can develop and create on a regular basis. So if you don’t know a lot about it – it’s probably not right for you.
Set up a studio, create an editing template, and consider hiring assistants to help you with production. Keep refining your topics and production workflow until your process is a well-oiled machine.
3. Keep Titles & Opening Credits Short
Whenever you’re watching Netflix, and it automatically goes to the next episode, you’ll notice that it skips the intro. And you should probably consider keeping yours extremely short or getting rid of it altogether. Anything longer than seven seconds risks somebody bouncing off the video and not even watching it. Maybe you remember a time where credits were shown at the beginning of movies instead of the end. And they stop doing this because attention spans are short. A long title, or opening sequence, can cause people to lose interest and a long opener discourages binge-watching, especially on YouTube.
4. Begin Each Video With A Hook
How you hook viewers depends on you and your content.
If a video features a project, show the end result first. A stunning end result makes people more interested to see how you achieved it. This is a good approach for DIY and makeover videos.
Stories are another great way to pique viewers’ interest because people are hard-wired for stories. They have been for centuries. When you start your video with a story people will naturally want to stick around and see what happens.
Whatever you decide to do to hook your viewers… Make sure your opener relates directly to the content in the video.
Viewers clicked because they were interested, so quickly get into the subject matter of what they wanted to hear about in the first place.
5. Edit Out Distractions
Long pauses, random rabbitholes, and bouncing from one subject to another can get boring or confuse your watchers. Leading people to look at the recommended videos for something more grabbing.
Keep tangents to a minimum, and if you do go off-topic, make sure it’s engaging enough or you have visuals or a story. Don’t give viewers a reason to click away. Keep your videos fast-paced, engaging, and to-the-point.
6. Design Video Thumbnails You Would Click On
Thumbnails, more than any other factor, can make or break your success on YouTube.
And, why is that?
Suggested videos are the leading source of organic traffic on YouTube. As someone is watching a video on YouTube, your thumbnail needs to stand out when it’s suggested in the right sidebar.
When your video appears in that sidebar, YouTube is basically endorsing it and saying they might enjoy your video as well. Also, if your video attracts clicks as a suggested video, it’s clickability is likely to register with the YouTube algorithm.
You may be wondering, “How do you show up as a suggested video?”
Well, first you need to deliver on the thumbnail’s promise. Nothing is going to make people click away faster than a video that has nothing to do with the thumbnail.
Your viewers will feel tricked. You’re going to alienate your audience, and you’re going to have a low watch-time – which is what YouTube cares about most.
Then, make your viewers wonder what’s next. Try to tell a story with your thumbnail. Show an image that sets up a situation or teases an answer.
And lastly, create a consistent look and feel. Thumbnails of a similar design help people recognize your videos at a glance. This consistency might include a similar text font, a logo, familiar colors, a shape, or design element.
Whatever you choose, find something consistent and stick with the style on all of your thumbnails.
7. Replicate Top-Performing Topics
There’s no substitute for statistical research. Go to your analytics and take a deep dive into what gets you the most views and subscriber conversions per view.
Look for patterns among those videos, such as subject, delivery, or editing style. Then, make more videos like that!
To find your highest converting videos in Creator Studio, go to analytics, click subscribers, and then click the YouTube watch page.
To grow your YouTube channel, you’ll need to have knowledge of both your viewers and the algorithm. For viewers, make sure the thumbnail grabs their attention and delivers on what was promised. Start your videos with a strong hook and edit the content to keep it interesting. Overall you want to create an experience that keeps people watching.
Luckily for you, interesting content, that people click on, like, and spend a good time watching, boosts the visibility of your videos on the platform.