The Kroger Co. produces the Emerge plant based meatless grind. The brand’s fresh chicken-less patties provide the same taste and texture as chicken burgers, but are free of soy, dairy, and GMOs. The product contains 21 grams of wheat-based protein per serving. It’s positioned in the meat case with other chicken-centric products. The beef-centric version is made with pea-based protein.
The Simple Truth plant-based meats were first introduced last September at the Good Food Conference in San Francisco. The Simple Truth Emerge meatless patties provide the same taste and texture as traditional beef, without the added cholesterol and saturated fat. They’re also free of gluten, dairy, and GMOs. They also contain 20 grams of pea-based protein per serving. Emerge is the most popular plant-based meat substitute in supermarkets. The company plans to roll out 50 new plant-based food products this year.
The company has plans to launch more than 50 new Simple Truth Plant-based items in its stores, including Emerge chick’n and Simple Truth Emerge meatless burger patties. The company has launched a plant-based alternative to fresh chicken grinds and patties, and will soon expand its product line to include non-dairy cheeses, sausage, and vegan chocolate chip cookie dough. These are only the first step toward expanding the Simple Truth Plant-based line at grocery stores. Eventually, it will feature more than 75 products, with more to come in the future.
Simple Truth Plant-based products include seitan and jackfruit patties, sausages, deli slices, and roasts. Last fall, the company launched a new line of products, which includes deli slices, sausage, and vegan chocolate chip cookie dough. Kroger announced its Plant-Based product line in September, and has been adding more every month. The company has more than 1,550 organic and natural products, and new ones are being added on a regular basis.