Successful entrepreneurs understand the simple truth: Sales-generation is a constant work-in-progress. The following tips can help regardless of market, industry, or audience…
1. Compelling Message
Your marketing message, is the combination of words and images you use, to attract your ideal clients and REPELL anyone who may not be an ideal fit.
The goal is to make your ads magnetic to the right people to lower ad costs, find pre-qualified prospects, and motivate them to buy.
Imagine trying to find a needle in a haystack (potential customer). It’s difficult & time-consuming but it’s possible; especially if you have a giant magnet to speed up the process.
The right words and images for your target market are in effect, that magnet.
How do you build it?
You always, always want to be 100% clear on your unique selling proposition and must be able to confidently tell your customers in your writing, speaking…
“Here’s why we’re different. Here’s why you should do business with us and nobody else.”
“Texas’ Fastest & Most Reliable Automobiles”
“We Guarantee 100% Satisfaction With Each Purchase …Or it’s FREE”
You get the gist.
In addition, you want to always, always use risk-reversals (money-back guarantees) and irresistible offers (limited time only/special discounts), to get people to act immediately and have an almost uncontrollable urge to buy NOW.
The inability to build irresistible and risk-free offers mean your sales numbers will NEVER be on the level they could be. For the simple fact that people don’t feel compelled enough to act now.
Give people no reason to act immediately, and they’ll put it off for forever.
2. Know Your Market Inside & Out
Of this small list of three, this might be the most important point, and I’ve written at length about it throughout my Twitter feed and all over the blog.
But here we go, one more time…
It’s not enough to have surface-level knowledge about your market. You want to know the deep, sometimes even messed up, psychographics of your market.
- You want to know how your market makes decisions.
- You want to know what frustrates them. What angers them. What makes them worry and get anxiety.
- You want to know what they desire and want.
Why do you want to know that?
Because then you can put out a marketing message that truly connects with your market in a way that the competition can’t seem to match.
Imagine someone knocking on your door and telling you exactly how they can fix the problem that you’ve been trying to solve for the last year.
Wouldn’t you be interested?
How could you not say: “Tell me more”, to that?
3. Finding & Using The Right Platform
The last thing on this list (but still vitally important) is using the right kind of media to reach your customers.
It’d be much harder to sell a home remodel on Twitter than it would be on Pinterest. Unless you had a massive following to help boost your movement.
Nowadays, everybody is using Facebook Ads for just about everything from charcoal toothpaste to travel packages, but believe it or not, there are other successful ways to reach your customers with your message in a cost-effective manner.
However, this will be a topic for another day!
This article covered a decent chunk of profit-producing principles you can use right away, so the rest is up to you. Will you use them to improve your marketing?
Good luck – I’m rooting for you.