The following tips can help you go from a 5-follower anon to a 3,000-follower champion in a few months…
1. Tweet, Tweet, Tweet
If you’re just getting started with Twitter, you have no idea about when, what, or how often you should tweet.
Of course, you could find research and case studies on general guidelines. However, you won’t really know your audience until you begin experimenting. The best thing you can do is start tweeting regularly!
Pro Tip: Not everyone uses Twitter at exactly the same time – some may check it twice per day, and others may check it every time they get a second to do so.
2. Shut Up That Damn Bird
You’re doing it!
Congrats – now please stop. Tweeting every few minutes is so annoying that it is the primary reason people unfollow brands.
Find out if you’re tweeting too much by tracking your engagements – engagements start to stop when everyone starts to become irritated.
3. Shake A Few Hands
HUGE brands with hundreds of thousands of followers (or millions) only use Twitter to post their content.
One thing to remember, you’re not one of them – nor should you be.
Twitter isn’t only for distributing content, but using the platform for the social aspect as well. If you want to grow from nothing to something, you will have to engage.
Run polls for entertainment, reply to a funny tweet, or start a conversation with someone else in your industry.
4. Trends Suck (Most Of The Time)
Everyone loves to recommend you join in on the trending topic, but 99% of the time, it isn’t even near relevant. Not only that, but 98% of that 99% is purely negative b$llsh*t.
Let’s say you do take off on a trending topic, you’ll most likely get a handful of butthurt Nancy’s reporting you all the way to account suspension.
Did you see what I did there? Keur-ator?
Coffee & curating?
Yeah, exactly. Humor isn’t really my thing online (even though it is in real life), and you need to know how people perceive your brand and what aligns with your offers.
Not having any personality or trying to be funny when you’re not will end up with lost followers.
Be strategic about what you choose to curate and instead of RT’ing every single post from your blog, take the time to share valuable information from all corners of the web.
6. Fight The Tribe-Leader
You heard me. Pick a “fight” with the competition or the big head calling all the shots. Challenge ideas you disagree with. However, don’t become a troll, you’ll just get blocked in a few minutes.
Going viral off a trending topic can be difficult while getting a guru pissed about little stuff is a lot easier. They’ll normally quote tweet you or respond and then RT your original tweet.
Be prepared, the BN (see butthurt Nancy’s) will come once again, but as long as you make a valid argument, it could net you a few new follows (& possibly a shiny new block).
7. Automation Game
Use the data over time to make educated decisions on what your Twitter plan is. Not everything should stem from gut-decisions.
- Schedule tweets in advance instead of interrupting your day with manual tweets.
- Use Twitter chariots to streamline your customer service workflow (not the same as a new follower auto-DM).
- Review your best tweets, best times to post, and best followers – see what they all have in common.
8. Copycats Are Almost As Bad As Liars
It’s easy to see what’s working well for competitors and try to mimic what they’re doing. It’s also easy to see who is a mini-me of other larger Twitter users.
Do your own thing and find inspiration from others, but don’t copy them completely.
Imagine a high-end technology brand trying to copy Wendy’s sassy replies… *intense cringing*
9. Big Brand Retweets
You spend all day replying to your favorite Twitter users, but you can’t seem to get retweeted like other people can. Instead of just replying to a tweet, quote tweet it (see Retweet with Comment).
Quote tweeting can help build a relationship with other users because you’re sharing their information with your entire audience while adding your own value.
10. Make It Private & Keep It Private
One of the most popular reasons people use Twitter is for customer service, but not every answer/complaint needs to be resolved on the timeline.
Imagine a 20+ tweet thread with bickering and confusion. This isn’t going to help your brand image very much.
On the timeline is good for initial content, but things need to go private when you start talking in detail about your customers/issues/complaints.
And once the conversation goes private, don’t go screenshotting it like a small child who got their feeling hurt. What happens behind closed doors stays behind closed doors.
Nobody wants to work with someone who may dog-pile them with their angry audience in the future.
P.S. This goes for “blocks” too. No one cares.
11. Followers Ain’t Everything
Back in the day, follower count was really all you had to rely on. You didn’t have access to all the analytics that you have today.
With these changes, what’s most important now is engagement growth, customer response time, and lead generation.
Start thinking about what you hope to accomplish outside of Twitter.
12. Watch This
If you’re going to be spending all this time creating content for Twitter, you should definitely think about improving your visual game.
Tweets with images and videos are engaged with more than plan old textual tweets.
In fact, 82% of Twitter users watch video content. Plus, according to Twitter, videos drive 2.5x replies, 2.8x retweets, and 1.9x likes compared to embedding videos from third-party platforms.
13. Uhh, I’m Talking To You?
A pet peeve of nearly everyone on any type of social media is when brands/other people ignore them. In fact, 15% of people will unfollow if they don’t receive a reply.
It’s understandable to not reply to everyone if you have hundreds or thousands of incoming tweets every day, but you need to prioritize replies to mentions from customers, media outlets, and high-notoriety tweets.
14. This Is A Forever Thing
How many articles have you read in the past 2 years about people’s past tweets being dug up?
The easiest way to avoid this situation is to assume that everyone is going to see your tweet, many people will screenshot it, and it will last forever (even after deleted).
15. Link + Link + Link In Bio
Do you have more than one link that needs to be shared with your audience?
Maybe you have a shop or you’re trying to grow your YouTube channel. Whatever it is, remember that you have your bio for extra support.
Once you have 4 or more relevant links, you can create a landing page with all your information or use a platform like Linktree.
16. Kick The Trolls; Don’t Feed Them
Twitter is full of angry little tweeters who will try to bait and attack your brand for no reason at all. They just want your attention (see #6).
This should be common knowledge by now, but sometimes people just can’t resist.
You can choose to mute non-followers in your settings or just choose to ignore their insults.
17. Support, Not Spam
You don’t want to be known as the brand that spams every individual user that follows you.
The self-promotional DMs sent by bots telling people to buy your product is a great example. If you’re going to have a bot do your dirty work, at least offer them some value first.
Granted even a “value-packed” DM will be ignored or lead the stranger to unfollow you. Think strategically.
Growth on Twitter takes time, and in the beginning, gaining your first few hundred followers is going to be a pain. Using the tips in this article can help you speed up the process and turn an active challenge into passive know-how.
At the end of the day, the only thing that will lead to your continued success is a strong community, a solid content lineup, and endless value.